Week 3 Integrative Learning: Boosting Website Traffic

Since we are all just starting fresh with new websites, the purpose of this activity is to develop a strategy to gain traffic to our websites for our personal brand, whether if it is a freelance business or for credibility, as we job hunt.

The three strategies I plan on implementing to boost traffic to my website are:

Linking to Other Posts

I love Niel Patel's approach to gaining more traffic. Each time I write a blog post, I can research relevant content from other publishers and influencers and link to it. He recommends going a step further by emailing the author of the articles to introduce myself and let them know I found their content worthy of attention. I think this two-step approach is a great method to build traffic faster.

Email Marketing
The second strategy is building an email list and sending out blog content to them through direct email blasts. This process can even be automated by setting up an RSS feed email campaign so that each time a new blog post is published, it will automatically email subscribers an update.

Repurposing Content

Repurposing content is huge. One method of repurposing content is to analyze which existing blog content drives the most traffic and repurpose that content with a "spin-off" post, an infographic or a downloadable resource. The second method of repurposing content is to to take highly valuable, lengthy and accurate content and repurpose it by sharing it on another channel like Medium.com, submitting it as a guest post to another popular and relevant blog, submitting it to content aggregator sites like Reddit and Buzzfeed, or forums like Quora.

There are many ways to boost traffic to a website but the real key to success is consistency.