Denisse Lebron | MCBS Journey

Tell me about yourself is so commonly asked by interviewers and can sometimes be a really hard question to answer or even simply narrow down to the important points. I love that this task was assigned because it really gets us to practice that"elevator speech" of who and where we are professionally. This assignment also made me realize that I definitely need to practice it even more beyond this assignment and stop using "um"!

Self-evaluation is not only a critical skill in the workforce to evaluate one's own performance, but it's also important as a personal skill for growth and development. The purpose of this assignment is to evaluate ourselves and our performance during this month's course.

Since we are all just starting fresh with new websites, the purpose of this activity is to develop a strategy to gain traffic to our websites for our personal brand, whether if it is a freelance business or for credibility, as we job hunt. The three strategies I plan on implementing to boost traffic to my website are: Linking to Other Posts I love Niel Patel's approach to gaining more traffic. Each time I write a blog post, I can research relevant content from other publishers and influencers and link to it. He recommends going a step further by emailing the author of the articles to introduce myself and let them know I found their content worthy of attention. I think this two-step approach is a great method to build traffic faster. Email Marketing The second strategy is building an email list and sending out blog content to them through direct email blasts. This process can even be automated by setting up an RSS feed email campaign so that each time a new blog post is pu

LinkedIn is a useful tool for career search. It is a database easily accessible with hundreds of companies and the ability to directly connect and message key decision makers in desired companies. The purpose of this activity is to prepare and enhance our LinkedIn profiles in order to stand out to HR managers and directors. Also, by enhancing LinkedIn profiles, we can come up in specific searches on LinkedIn. LinkedIn Profile Twitter Profile

I reviewed the job scan and updated my resume by including the skills and keywords to match the job description. The only skill I did not add is Demand Generation as it is not something I have experience in. After updating my resume a few times, I was still not able to reach over an 80% match. This tells me that this is probably not the best position based on my skills and I will need to continue my job search for something more aligned to my skills. I really like this tool for this reason, however. Not only can it help you match your resume to the job description, but it can also filter jobs that are not a good fit after you first think they are. Job Scan Updated Resume Job Description

It is very exciting to find this tool as it is extremely helpful in optimizing a resume to fit the desired positions. Typically, I do this manually, but this tool makes it quick, easy and it is convenient. JOBSCAN RESULTS JOB DESCRIPTION: MARKETING MANAGER  Oversee Execution of our Conference Strategy Build and maintain an inventory of applicable conferences, trade shows, and speaking calendar(s) for our chosen conferences Promote staff conference participation by maintaining a CFP calendar and reminding staff of proposal due-dates Secure and handle logistics for scheduled conference trade shows Coordinate with our copywriters and designers to ensure booths, demos, and handouts are correctly prepared for our chosen conferences Publicize our conference activities to prospects and past attendees through email and other online promotion Coordinate with sales to invite relevant prospects to any extracurricular activities and social events Plan and organize promotional giv