Week 2 Integrative Learning: Why Your Resume Isn't Working

It is very exciting to find this tool as it is extremely helpful in optimizing a resume to fit the desired positions. Typically, I do this manually, but this tool makes it quick, easy and it is convenient.

JOBSCAN RESULTS

JOB DESCRIPTION: MARKETING MANAGER 

Oversee Execution of our Conference Strategy

• Build and maintain an inventory of applicable conferences, trade shows, and speaking calendar(s) for our chosen conferences
• Promote staff conference participation by maintaining a CFP calendar and reminding staff of proposal due-dates
• Secure and handle logistics for scheduled conference trade shows
• Coordinate with our copywriters and designers to ensure booths, demos, and handouts are correctly prepared for our chosen conferences
• Publicize our conference activities to prospects and past attendees through email and other online promotion
• Coordinate with sales to invite relevant prospects to any extracurricular activities and social events
• Plan and organize promotional giveaways for select conferences

Manage our Paid Demand-Generation Campaign

• Develop advertising creatives through coordination with staff copywriters and designers
• Coordinate with third-party vendors to execute paid campaigns and manage lead collection
• Place campaigns on relevant advertising platforms, including adwords, facebook, reddit, twitter, linkedin, etc.
• Track, analyze and report efficacy of campaigns

Oversee Creation and Execution of our Comprehensive Social Media Strategy

• Identify relevant social media channels
• Create a regular publishing schedule for relevant social media channels
• Promote all content marketing and conference activities
• Curate and promote company activities, relevant industry oriented news and activities to highlight Circonus as a thought leader for its target markets

Other Responsibilites

• Support our email marketing strategy, including creating a monthly newsletter and creating email marketing campaigns
• Take steps to measure, enhance, and enrich brand awareness through various goals and objectives
• Assist in analyzing market trends and recommend changes to marketing and business development strategies based on analysis and feedback
• Ensure content provides clear benefits to the target audience, conveys the Circonus brand voice and personality, and meets high quality standards

Qualifications

• 5+ years’ marketing experience, B2B and technology/software marketing experience preferred
• Bachelor's degree in marketing or similar field
• Experience owning and managing marketing strategies; specifically, social media, conference schedules, and lead generation campaigns
• Content marketing expertise, including development and distribution via social media channels such as Reddit, Facebook and Twitter
• Exceptional writing and verbal communication skills
• Organized with an eye for detail
• Self-motivated, independent, quick learner
• Ability to work in a fast paced environment and multitask

Nice To Have

• Digital advertising expertise, including direct advertising via Google AdWords, Reddit Ads and/or Facebook Ads Manager
• Familiarity with tools we use, such as WordPress, Jira, Buffer
• Experience with monitoring and/or analytics solutions

RESUME REVISION PLANS

According to the job scan, my resume is only a 46% match. The biggest change needed on my resume are the skills and keywords to match the open position.


Some of the keywords that match my skills are the following:

• Writing 
• Brand Awareness
• Business Development
• Google Adwords
• Facebook Ads
• Quality Standards
• Target Audience
• High-Quality Standards
• Brand 
• Social Media Channels

The next step is to incorporate these keywords without extending the length of my resume too much.